Chef Made Meals for Fire Survivor Families, Served Weekly Since October 2017. SFM is a 501c3 non-profit.

Our Team2019-04-02T17:07:57+00:00

Heather Irwin, Founder, CEO

Heather is the dining editor for Sonoma Magazine and the Press Democrat and the founder of BiteClub. With more than 12 years of experience covering local restaurants, chefs and food She was honored by the Community Child Care Council for SFM’s Sonoma Family Meal.

She has moved 32 times, settling in Sonoma County in 2003. She holds a Master’s degree in Journalism from Northwestern University.

Board of Directors

Kim Rothstein, Secretary

Kim spent over 30 years growing and leading business strategy, marketing research and advertising firms in the culinary, foodservice and hospitality sectors. Her experience includes representing large global food manufacturers such as Nestle and Starbucks, Agricultural Boards such as California Almonds and Alaska Seafood and new product development for restaurants and culinary manufacturers.

Kim has a BS in Journalism from the University of Colorado and an MS in Journalism/Advertising from Northwestern University.

Fran Meininger, Board Member

Fran has lived in Sonoma and then Glen Ellen most of her life, savoring all the culinary and wine industries offer. She owned and operated a restaurant as a young woman before shifting careers to nonprofit leadership. She spent 25 years in the field, specializing in strategic planning, community organizing and capital campaigns. Under her leadership, Boys and Girls Club of Sonoma Valley reaised $3.2 million to build a new facility and during her tenure with Sonoma Valley Education Foundation she raised more than $2 million for supplemental programs. Since   She joined the board of Sonoma Family Meal in 2019.  She is now focused on helping Sonoma Family Meal grow and move beyond disaster relief into a strong and vital community organization.

Landon McPherson, Board Member

Landon was born and raised in Sonoma County and has found that his passion for food, wine and all things Wine Country lifestyle was the perfect collection of passions that would soon drive the launch of Harvest Card (a luxury experienced-based wine country membership). Getting his start in corporate/social hospitality, Landon always focused on building relationships and promoting the local artisans. He continued building relationships in his community by working in capacities of marketing, public relations and sales. Landon has been an active supporter of Sonoma Family Meal since its inception and could not be more proud to collaborate with such a great organization in Sonoma County.

Taylor Eason, Board Member

Taylor is a marketing MBA and former European-trained chef with a passion for food and wine plus a penchant for digital marketing. She has spent the last six years honing her marketing skills at wineries in Napa and Sonoma and, prior to that, 14 years in media marketing, ranging from building and launching websites to multi-tiered email marketing. As a side gig, she also traveled the world as an international digital marketing agency, Cork & Fork Digital Media, which services the food and beverage industries with innovative branding and sales techniques.