Heather Irwin, Founder & CEO

Heather is the dining editor for Sonoma Magazine and the Press Democrat and the founder of BiteClub, which jabs an irreverent fork at the local restaurant scene. An avid eater and writer, she 15 years of experience covering local restaurants, chefs and food and has been a journalist for more than 25 years. She is a Jefferson Award Winner and was honored by the Community Child Care Council for SFM’s Sonoma Family Meal. She holds a Master’s degree in Journalism from Northwestern University and has moved 32 times, settling in Sonoma County in 2003. Heather has a very quirky rescue dashchund that likes to stare at her while laying on her pillow.

Board of Directors

Kim Rothstein, Secretary

Kim spent over 30 years growing and leading business strategy, marketing research and advertising firms in the culinary, foodservice and hospitality sectors. Her experience includes representing large global food manufacturers such as Nestle and Starbucks, Agricultural Boards such as California Almonds and Alaska Seafood and new product development for restaurants and culinary manufacturers.

Kim has a BS in Journalism from the University of Colorado and an MS in Journalism/Advertising from Northwestern University.


Landon McPherson, Board Member

Landon was born and raised in Sonoma County and has found that his passion for food, wine and all things Wine Country lifestyle was the perfect collection of passions that would soon drive the launch of Harvest Card (a luxury experienced-based wine country membership). Getting his start in corporate/social hospitality, Landon always focused on building relationships and promoting the local artisans. He continued building relationships in his community by working in capacities of marketing, public relations and sales. Landon has been an active supporter of Sonoma Family Meal since its inception and could not be more proud to collaborate with such a great organization in Sonoma County.

Sherry Huss, Board Member

Sherry Huss is Co-founder of Maker Faire and a major advocate of “all things maker” in the global community. A former Vice President of Maker Media, her vision and passion have helped spark the maker movement and she has been instrumental in growing the Make: brand within the maker ecosystem. Sherry has recently joined The Freeman Company team as Innovator-in-Residence and is working on building out the new program with a focus around creating community/building tribes. She has over 30 years of technology marketing, management and event experience and has held senior management positions at MediaLive International, Key3Media, Ziff-Davis and Softbank. 

As a 2017 Forbes Forty over 40 Honoree and a 2019 & 2018 Hackaday Prize Judge, she is passionate about making and the Maker community, and is an entrepreneur, event strategist, marketing maven, innovator, proven leader, community organizer and consultant who serves on advisory boards for: Collab (a Fabrication Lab, Innovation Studio and Do Tank in NYC),  Future Food Institute(an Italian-based non-profit, opening an office in San Francisco) with global horizons that aims to build a more equitable world through enlightening a world-class breed of innovators, boosting entrepreneurial potential  and improving agri-food expertise and tradition); 180 Studios (North Bay’s Community Makerspace focused on workforce development, community and making for all ages); and Sonoma Family Meal (Chef made meals for the Tubbs Fire survivor families – since October 2017).

Lindsay Musco, Board Member

With 20 years in the food & beverage Industry Lindsay has contributed to corporations, start ups, and now her own endeavor, Poppy & Vine, an online Hospitality Magazine and Destination Marketing Firm and the Wine Country Distillery Festival. An ambitious hospitality professional, Lindsay is dedicated to sharing skills, ideas and experience with organizations that are focused on: Education, Growth, Customer Satisfaction and Product Excellence.

Anne Marie Przyblyski , Board Member

Anne Marie Przyblyski is a California native, who was born in Southern California and remained in Sonoma County after graduating from Sonoma State University. She is the owner of the event management consulting firm AMP Events and has played an integral role in coordinating events for a number of non-profit organizations in Sonoma County. Anne Marie has a history of community service. She is a past president of the Active 20-30 organization, a graduate of leadership Santa Rosa and later served on its board and has been a member of the Santa Rosa Chamber of Commerce.

Anne Marie lives in Bennett Valley with her husband John, daughter Mila and rescue dog Sunny.