Our Team2018-08-18T20:24:16+00:00

Heather Irwin, Founder, CEO

Heather is the dining editor for Sonoma Magazine and the Press Democrat and the founder of BiteClub. With more than 12 years of experience covering local restaurants, chefs and food She was honored by the Community Child Care Council for SFM’s Sonoma Family Meal.

She has moved 32 times, settling in Sonoma County in 2003. She holds a Master’s degree in Journalism from Northwestern University.

Taylor Eason, Treasurer

Taylor is a marketing MBA and former European-trained chef with a passion for food and wine plus a penchant for digital marketing. She has spent the last six years honing her marketing skills at wineries in Napa and Sonoma and, prior to that, 14 years in media marketing, ranging from building and launching websites to multi-tiered email marketing. As a side gig, she also traveled the world as an international digital marketing agency, Cork & Fork Digital Media, which services the food and beverage industries with innovative branding and sales techniques.

Landon McPherson, Secretary

Landon was born and raised in Sonoma County and has found that his passion for food, wine and all things Wine Country lifestyle was the perfect collection of passions that would soon drive the launch of Harvest Card (a luxury experienced-based wine country membership). Getting his start in corporate/social hospitality, Landon always focused on building relationships and promoting the local artisans. He continued building relationships in his community by working in capacities of marketing, public relations and sales. Landon has been an active supporter of Sonoma Family Meal since its inception and could not be more proud to collaborate with such a great organization in Sonoma County.